Brand’s Vision & Mission Statements

Every company or a brand has a vision. And a Mission. The two terms are not interchangeable, because they have core differences. While Vision statements are aspirational, Mission statements are always present based, they express the philosophies and principles behind any activities that are done, or they talk about what makes a service or product better than others, emphasizing quality.

Benefits

Help employees make a powerful emotional connection to the products and services you sell
Make them believe in the brand.
Motivate to work harder and increase loyality to the company.
Unify and inspire them by a common sense of purpose and identity.

Anthem

A composition that has special importance for a group of people or an organization. A song that signifies a cohesive belief.

How to use it

Choose your occassion.
Link Internal and External marketing objectives
Bring the brand alive for employees.

Branthem

At Jam & Ketchup we recognize the importance of these philosophies are the soul and believe that these should be part of every day life which forms a cohesive force that propels the brand towards achieving its vision. We have merged the two to express and bring alive the soul of the company or the brand in a lyrical rendition to evoke a larger meaning and resonates the belief amongst the audiences both internal and external.