NIVIA BRAND CAMPAIGN 1

Client

Nivia Sports

Communication Objective

Relaunching the brand with ‘Step Out and Play’ in the current scenario when global sports brands are getting hyper active.

Our Approach

We had to first unlearn our understanding of sports as told by MNC brands and understand what motivates Bharat. What inspires them and what is it they aspire.

The campaign was build around the energy that exists in every sports enthusiasts across all the sports discipline that Nivia caters to.