THE TIMES OF INDIA DANCE OF DEMOCRACY AD 1
Client
The Times Of India
Communication Objective
Draw readership towards analytical editorial covering 2014 General Election
Our Approach
2014 GE were the watershed elections which could changed the country’s destiny. It was truly the Dance of Democracy which our creative team along with TOI resident cartoonists aptly brought alive in a 6-ad campaign.
Dance of Democracy was the most widely followed editorial covering 2014 GE.